One Logo Design versus the Unlimited Choice Option

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Complex Magazine: “The 50 Greatest Rap Logos” featured two logos created by our CEO: The Diplomats logo and Young Jeezy snowman logo.
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As written by Steve Zelle…
“Choice can provide an illusion of security, a false guarantee that quantity will result in something good. The reality is that more crap results in a bigger pile of crap—it doesn’t make it better.

Successful brand design relies on understanding, strategy and hard work. Design services that offer unlimited logo designs and revisions also offer very limited understanding and strategic value.

If you want ...

Why Logo Development is So Crucial to Businesses

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Brand Identity Special: C&G Partners on CBS Sunday Morning show

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GE Campaign: Martin Schoeller + Alessandra Petlin

Martin Schoeller and Alessandra Petlin were commissioned by BBDO to shoot real GE employees in their research facilities across the Eastern Seaboard.  The campaign highlights the significance of the employee and the importance of their work.  Posing them to suggest their almost supernatural powers, both photographers aimed to celebrate the worker’s contribution to the advancement of GE’s technological research.

Click HERE to see more of Martin’s work. Click HERE to see more of Alessandra’s work. 

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