GE Campaign: Martin Schoeller + Alessandra Petlin
Martin Schoeller and Alessandra Petlin were commissioned by BBDO to shoot real GE employees in their research facilities across the Eastern Seaboard. The campaign highlights the significance of the employee and the importance of their work. Posing them to suggest their almost supernatural powers, both photographers aimed to celebrate the worker’s contribution to the advancement of GE’s technological research.
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