Martin Schoeller and Alessandra Petlin were commissioned by BBDO to shoot real GE employees in their research facilities across the Eastern Seaboard. The campaign highlights the significance of the employee and the importance of their work. Posing them to suggest their almost supernatural powers, both photographers aimed to celebrate the worker’s contribution to the advancement of GE’s technological research.
Click HERE to see more of Martin’s work. Click HERE to see more of Alessandra’s work.
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I found these vintage Apple coputer ads on Raju Paliwal‘s blogged entries at www.dsmg.com. Pretty hilarious if you ask me. But it shows how Steve Jobs always targeted the creative folks since Apple’s conception.