Creating Newsletters

Its important that Creative Directors like me remain to be hands on with design when branding companies. I find that I am constantly learning even though I have been art directing and designing for 20 years not including the many previous years of being an artist.

A client of mine called Veriloquent, a prestigious wealth management firm, flew me down to Florida this week to meet its entire team. In the process of brainstorming about the direction of their brand ...

Hiring a Web Designer

There is a difference between a web designer and web developer. Most clients think that web designers actually program; in fact, they use the terms interchangeably. BIG MISTAKE! Web designers are familiar with the front end coding, but shouldn’t be relied on to do this. I always find myself educating my clients on the matter. Don’t get me wrong. There are many so called web designers that do front end programming. But for the most part, those designers are what ...

Website Design without the Programmers

To my fellow graphic designers,

Have you dreamed of designing a full on website without the hastle of dealing with the programming or hiring a programmer? Well I was recently put onto the most amazing solution to this problem. wix.com allows you to design as if you were designing in InDesign but using software that is directly online. The program does not live on your computer. Even non-designers can create their own website using this! However, a client SHOULD still use ...