One Logo Design versus the Unlimited Choice Option

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Complex Magazine: “The 50 Greatest Rap Logos” featured two logos created by our CEO: The Diplomats logo and Young Jeezy snowman logo.
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As written by Steve Zelle…
“Choice can provide an illusion of security, a false guarantee that quantity will result in something good. The reality is that more crap results in a bigger pile of crap—it doesn’t make it better.

Successful brand design relies on understanding, strategy and hard work. Design services that offer unlimited logo designs and revisions also offer very limited understanding and strategic value.

If you want ...

Retouching Musical Artists

Since the downturn of the economy, I have found myself taking on more retouching jobs versus jobs in website design, branding, logo design, graphic design, etc.

Battles of a Single Parent Creative Director

After leaving the position of Creative Director of Branding for Sean John in 2007, I decided to focus on my boutique design studio 100% and never look back at corporate america again. Many people ask me why would I leave a position of great status and money. There were two main reasons.

Interships in Design

Many college student fail to realize how valuable internships really and how they are for the betterment of their future.

Website Design without the Programmers

To my fellow graphic designers,

Have you dreamed of designing a full on website without the hastle of dealing with the programming or hiring a programmer? Well I was recently put onto the most amazing solution to this problem. wix.com allows you to design as if you were designing in InDesign but using software that is directly online. The program does not live on your computer. Even non-designers can create their own website using this! However, a client SHOULD still use ...